Dr Martens
A representation of individual style and authentic character, Dr Martens stand for this with many being inspired to be different and stand out with their footwear. The brand has a variety of styles available from the classic 1460 to a smart lace-up boot that allows their wearers to add a statement shoe to their everyday outfits. The boot styles also hold a strong practicality level and famous durability.
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The Bouncing Soles
In 1960, the Griggs company was continuing to run with the third generation of the family, including brothers, Bill, Ray & Colin and son Max. With Bill's keen eye who caught an advertisement in the pages of a Shoe Trade Magazine, the brand's iconic AirWair 'Bouncing Soles' began its journey.
Once an exclusive license was confirmed, all that was left was to add the main features:
- An altered heel
- A simple yet prominent upper
- A distinctive yellow welt stitch
- A two-tone grooved sole edge
- and a unique sole pattern
The boots were branded as ‘Airwair’ and came complete with a black and yellow heel loop featuring the brand name and the slogan “With Bouncing Soles”, a slogan that was based off Bill's handwriting and remains on each Dr Martens Boot to this day!
