Joules began its journey in 1989, with founder Tom Joule who started selling clothing on a stand at a country show in Leicestershire. From there, Tom and his small team set out to reinvent traditional clothing with a twist, whether it was a contrast button to a sleeve of pattern print lining, which you will see the brand has continued to expand on throughout their recent collections...
No matter the location, we're all looking forward to adventuring outdoors in the coming months, especially in the sunshine! For these planned days a practical yet stylish bag is the perfect companion to hold all your essentials throughout the day, enter the Joules Ladies Wells Canvas Rucksack!